Customer experience
The starting point for most of our projects is to really understand the customer experience, whether at a product, service or brand level.
- CX research
- Loyalty & defection studies
- Service experience research
- Personas & journey maps
- Usability & UX research
Brand & Communications
Frequently our brand strategy work comes as result of a customer experience research project. We also run dedicated brand research projects and/or brand strategy workshops.
- Brand exploration research
- Communications research
- Brand strategy
- Value proposition design
- Packaging and identity research
Innovation
We frequently run ideation sessions as part of a journey mapping or CX research projects. This approach can also be used for specific or stand-alone innovation projects.
- Ideation workshops
- Customer co-creation
- Prototype research
- Facilitated design sprints
- Concept screening and testing